According to Meta, it is testing AI-powered communication on WhatsApp and Messenger.

Nobody is immune to the generative AI wave, and everyone wants to be a part of it. Meta is the most recent company to begin exploring AI-powered solutions for its goods. Mark Zuckerberg said that the business is creating “a new top-level product division” to incorporate generative AI into its billions of users’ services.

Zuckerberg stated that the team would first focus on developing creative tools, but the long-term objective is to create “AI personalities that can serve people in a number of ways.” But, he stressed that the corporation must first lay the groundwork before sharing these “futuristic” experiences with people.

To begin, the business is testing text-based AI capabilities on WhatsApp and Messenger, likely ChatGPT-styled discussion bots. Although these may be entertaining use cases for consumers, Meta may ultimately capitalise on these capabilities by giving them to companies in areas like sales and customer service.

Meta is also experimenting with AI-aided filters and ad formats on Instagram along with “video and multi-modal experiences”.

According to Axios, former Apple executive Ahmad Al-Dahle will lead the initiative, and the team will report to Chief Product Officer Chris Cox.

While generative AI tools have been around for a while, it wasn’t until OpenAI’s ChatGPT bot that the technology gained public traction. Microsoft has already included some of the AI goodies into its Bing search engine and Edge browser. In response, Google said earlier this month that it is testing a competing device called Bard. Other search engines, such as You.com and Neeva, have also announced the incorporation of AI-powered chat products. Snapchat, Facebook’s competitor, also released a custom-trained chatbot for its paying members last month.

It’s hardly unexpected that Meta has launched an AI attack. Zuckerberg’s enormous gamble on the metaverse has yet to pay off, and the business will need to discover other revenue streams. It launched the Meta Verified subscription programme last week, but like with other social networks, premium programmes have failed to generate significant money.